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This study provides insights into the initial and post-adoption of cloud computing services by integrating information technology adoption, social influence, trust, security, and information systems quality theories. Social influence, hedonicity, and automaticity are hedonic predictors of user satisfaction with cloud computing services. Perceived risks, trust in the provider, and system quality are utilitarian predictors of user satisfaction with cloud computing services. The Partial Least Squares (PLS) was employed to test eight hypotheses on the causal relationships between the variables. Six out of eight hypotheses were supported. Hedonic factors appear to have more influence than the utilitarian factor of increasing user satisfaction with cloud computing services in the school setting. The findings lead to both theoretical and practical implications for improving the initial and post-adoption of cloud computing services.

Enhancing User Experiences with Cloud Computing via Improving Utilitarian and Hedonic Factors