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In the renewable energy source (RES) market, which is highly atomized, business events play an important role in supporting inter-organizational cooperation. The aim of this paper was to examine the impact of three characteristics of the events, namely, the location of the event, type of event (brokerage event versus company mission), and type of leading partner (public versus private), on the effectiveness of the business events (expressed by the number of meetings during an event and the number of partnerships initiated as a result of these meetings). We analyzed 304 promotional events organized in the European RES market. We employed basic statistical tests to verify our hypotheses. Our findings suggest that (1) the numbers of meetings and partnerships differ depending on the event’s location (country and region of Europe), (2) the type of the event (brokerage event versus company mission) affects the numbers of meetings and partnerships (in particular, during brokerage events (BEs), significantly more meetings take place than during company meetings (CMs)), and (3) the type of an event’s leading partner (public versus private) has no impact on the numbers of meetings and partnerships. With its findings, this paper contributes to RES market development and the theory of inter-organizational relations. It presents meaningful implications and recommendations for enterprises, business networks, and event managers operating in RES markets.

Effectiveness of Instruments Supporting Inter-Organizational Cooperation in the RES Market in Europe. Case Study of Enterprise Europe Network