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Skyscrapers are symbols of local landmarks, and their prevalence is increasing across the world owing to recent advances in architectural technology. In Korea, the Lotte World Tower, which is now the tallest skyscraper in Seoul, was constructed in 2017. In addition, it has an observatory deck called Seoul Sky, which is currently in operation. This study focuses on the design of Seoul AR, which is a mobile augmented reality (AR) tour application. Visitors can use Seoul AR when visiting the Seoul Sky Observatory, one of the representative landmarks of Seoul, and enjoy a 360° view of the entire landscape of Seoul in the observatory space. With Seoul AR, they can identify tourist attractions in Seoul with simple mission games. Users are also provided with information regarding the specific attraction they are viewing, as well as other information on transportation, popular restaurants, shopping places, etc., in order to increase the level of satisfaction of tourists visiting the Seoul Sky Observatory. The final design is revised through heuristic evaluation, and a study of users’ levels of satisfaction with Seoul AR is conducted through surveys completed by visitors to the Seoul Sky Observatory.

SEOUL AR: Designing a Mobile AR Tour Application for Seoul Sky Observatory in South Korea