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U.S. cities have invested large amounts of sums on public transit and urban rail in the last few decades, but the transit usage in most of these car-oriented cities is very low, and previous efforts to increase ridership have been mostly fruitless. This research examines the factors affecting transit ridership in a large car-oriented metropolitan setting and uses the Dallas region in the United States as a case for the study to identify factors that could help in increasing ridership. Most previous studies of transit ridership have not included many of the variables thought to influence transit ridership. Therefore, the disparities among the findings of empirical research completed to date point to the necessity for further study. This study addresses these shortcomings by exploring multiple factors, measuring population, technology, geography, and socioeconomic characteristics.

Public Transit Ridership and Car-Oriented Cities: The Case of the Dallas Region