English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Metaphor is a fundamental heuristic supporting cognitive and communicative requirements in design problem solving. This reasoning mechanism helps structure how architects reason about problems, and how they approach design situations from novel perspectives. This paper investigated empirically the use of metaphors during the conceptual front edge design, known as the most creative stage of the process. Figurative phenomena were analyzed in their original context of occurrence. Emerging metaphorical expressions generated during communication interactions maintained by sixty architects were identified and examined based on protocol analysis approach. Metaphors were further categorized according to main experiential domains at different levels of detail, as well as in terms of image and conceptual descriptions. The study contributed to gain a deeper insight into the rhetorical potential of metaphor during design problem solving, and to strengthen its centrality in architecture.

Metaphors as Discourse Interaction Devices in Architectural Design