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This paper extends the work of previous research by investigating surfing practices and surf-recreation companies from a behavioral perspective. The study’s main aim is to gain insights into the role of meteorological/climatological information in decision-making related to the surf-tourism activities market. This information was gathered employing an online survey that asked respondents about where they surf and how they check forecasts for surfing. Climate services (CS) are promoted to support the decision-making process to better prepare for and adapt to the risks and opportunities of climate variability and change. The current market for CS is still in its early stages. In this paper, we report the findings from our recent investigation into the actual and potential market for CS for the Iberian Peninsula surf-tourism sector. Based on surfers’ and surf companies’ demands, it was found that an improved surfing climate service (herein, SCS) will have clear implications in the management of these tourism areas and provide insights into whether surfing activities may be successful. At the same time, such services can help to manage adaptive actions in regard to the impacts of climate change in surfing areas.

Which Meteorological and Climatological Information Is Requested for Better Surfing Experiences? A Survey-Based Analysis