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The user experience (UX) concept has widely been adopted in the field of development and evaluation of products and services. One reason behind this emerging trend is the limitation in traditional usability evaluation methods (UEMs), which emphasizes performance measures such as task completion time and error rate. To overcome the limitation, users’ perceived value must be set to reflect users’ various experiences. In order to address this issue, this study proposes a network analysis-based method to investigate a value structure to assess the level of user experience in using a product. Gesture interaction on a smart TV is used as a case study to demonstrate the process of obtaining a quantified value structure from the transcriptions of users’ in-depth interview. A major contribution of this study lies in the transformation from qualitative data to a quantified value structure. Product or service designers, in the industrial field, can develop value structure based on network analysis when evaluating their design alternatives within a properly fitted evaluation framework.

Applying Semantic Network Analysis to Develop User Experience Assessment Model for Smart TV