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Currently, data are a very valuable resource for organizations. Through analysis, it is possible to profile people or obtain knowledge about an event or environment and make decisions that help improve their quality of life. This concept takes on greater value in the current pandemic, due to coronavirus disease 2019 (COVID-19), that affects society. This emergency has changed the way people live. As a result, the majority of activities are carried out using the internet, virtually or online. Education is not far behind and has seen the web as the most successful option to continue with its activities. The use of any computer application generates a large volume of data that can be analyzed by a big data architecture in order to obtain knowledge from its students and use it to improve educational processes. The big data, when included as a tool for adaptive learning, allow the analysis of a large volume of data to offer an educational model based on personalized education. In this work, the analysis of educational data through a big data architecture is proposed to generate learning based on meeting the needs of students.

Data Analysis as a Tool for the Application of Adaptive Learning in a University Environment