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Even though a broad range of technologies for variable rate application of nitrogen fertiliser is available, there are hardly any documented cases of their use in Austria. In this study, the drivers and barriers of adoption have been investigated. A survey of 242 farmers in Lower Austria was conducted. The survey covered the farmers’ economic situation, concerns, and expectations regarding the future of their farms and their interest in precision farming technologies. A choice experiment was included in the survey to elicit farmers’ preferences for different features of variable rate application technologies. A series of multinomial logit, mixed logit and latent class logit models were run to analyze the choice experiment. Most farmers were interested in variable rate application, whereas technology costs, yield and environmental improvements were found to be important drivers of adoption. Also, farm size, farming system, technological level and network activities seem to play an important role in the uptake of variable rate application technologies.

Drivers and Barriers Influencing the Willingness to Adopt Technologies for Variable Rate Application of Fertiliser in Lower Austria