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Agribusiness is both a complex social process and a market structure, consisting of many independent economic entities that generate demand for labour in the sector. The role of people whose activity is directly or indirectly related to the production of food products, the acquisition of resources, and the processing and production of ready food was considered. The way gender affects people’s decision to work in this sector and university graduates’ perception of agribusiness being an ideal job were also analysed. A total of 485 students, from four fields of study, from the Poznań University of Life Sciences were surveyed between 2016 and 2019. In the case of undergraduate students, it was determined that while they perceive that working in agribusiness is an interesting career stage, they are also convinced that they could easily find a job outside of this sector. Additionally, from a gender perspective, men and women view working in agribusiness differently. Women see it as an opportunity for self-development and building good social relations as well as acting for the benefit of the environment. For men, job-related prestige and economic benefits are much more important. Men were found to have higher aspirations for pursuing their own businesses, whereas women were more likely to pursue further education. The attitudes towards working in agribusiness represented by the respondents are a good predictor of meeting its knowledge needs.

Agribusiness as an Attractive Place to Work––A Gender Perspective