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This study aimed at exploring the frequency of use and perceived benefits of application of organic matter to the soil in a group of Italian farmers, investigating also the preferred sources of information, to identify potential interventions to promote the improvement of the soil organic matter. The study has been carried out administering a 21-item paper-and-pencil questionnaire to 44 farmers. The results of the study highlighted that the main perceived benefit linked to soil organic matter application is related to its capacity of increasing productivity, while the aspects related to work pace, production costs, and implications with the climate change appeared to be less relevant. According to the results of the study, web targeted information campaigns for the smaller farms operators and training activities for the bigger farms operators are the most effective solutions to make farmers aware of the importance of increasing soil organic matter content.

Farmers’ Attitudes toward On-Farm Adoption of Soil Organic Matter in Piedmont Region, Italy