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In this study, we examine the factors that best facilitate the establishment of a successful, conversionbased marketing strategy in the construction industry, and int he case of manufacturers. We aim to identify the channels, devices and elements of communication that are best suited to getting our message across. Our research project which relied on literature on this topic took the form of a quantitative study on consumers' preferred information channels and the most relevant factors in their decision making processes. We outline a proposed communication strategy based on the conclusions We've drawn from respondents' replies.

Konverzió alapú, online központú BTL kommunikációs stratégia megalapozása az építőipari vállalkozások esetében