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The SMEs represent in an employee generator and development to Ecuador, that´s why always companies are looking to implement new strategies and guidelines to improve their competitiveness levels, and the human talent area is one of the keys for the core business and for the development in a medium or long term due to the contribution of the human team that is working for the company. The present investigation paper is centered at identifying what is the leader role in the human talent area, his personal and professional characteristics, the knowledge that should have, the challenges that have to face organizational and personally with his working team. In order that a person starts to develop, that helps to define his particular leadership style in function to the organizational objectives, and has to adopt positions that let him to motivate the people that have in charge, to satisfy the internal clients demands to rise the satisfaction, to line up with the owners and finally to self-motivate and to challenge himself to conquer new results. Finally, to have a full and transformational leadership, is important that the objectives, procedures and the strategies of all the company have to be communicated in a clear way, measurable and reachable.

Rol del líder del área de recursos humanos y su influencia en la competitividad de las MIPYMES