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An increasing number of sport organizations express interest in international accreditation standards as a way of tackling environmental sustainability (ES) challenges. This article, however, argues that the commercial context of these standards and “the bazaar economy” in which its suppliers operate may hamper the diverse solutions needed to reduce the ecological footprint of sport. At the same time, it acknowledges that standards are useful to certain sporting organizations. To sort out the pros and cons of the relation between such standards and ES work in sport organizations, the Formula E (for Electric) championship is used as case example. The championship became the first category in motorsport to receive ISO certification in 2018, and 2 years later, it achieved net zero carbon footprint from inception. On that basis, the article provides a typology that provides coordinates for empirical research on how sport organizations may avoid “organizational hypocrisy” in their ES work by viewing the pros and cons of ISO certification. While the practical implication is insight into what it takes for a sport organization to achieve a specific certification, the academic implication is conceptual coordinates for empirical and comparative research of ES initiatives and certifications.

Is ISO20121 Certification a Detour or Gamechanger for Eco-Striving Sport Events? A Conceptual Typology