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The present work aims to explore the psychological quality and quality of college students' entrepreneurship under higher education and moral education. First, relationships among entrepreneurial traits, entrepreneurial self-efficacy, entrepreneurial alertness, and entrepreneurial attitude are analyzed through questionnaire surveys and statistics. Second, the role of college students' entrepreneurial attitudes in improving entrepreneurial self-efficacy and entrepreneurial alertness is discussed. Eventually, the relationship mechanism of entrepreneurial self-efficacy and entrepreneurial alertness in entrepreneurial traits and entrepreneurial attitude is explored. Results demonstrate: (1) the mediating effect through the entrepreneurial self-efficacy reaches 36.91%; (2) the mediating effect through entrepreneurial alertness accounts for 38.72%; (3) the mediating effect through entrepreneurial self-efficacy and entrepreneurial alertness reaches 9.15%. Therefore, the entrepreneurial traits of college students affect their entrepreneurial attitude through two intermediary paths: entrepreneurial self-efficacy and entrepreneurial alertness. Data comparison suggests that the entrepreneurial traits of college students are significantly positively correlated to entrepreneurial attitudes; the entrepreneurial self-efficacy of college students is significantly positively correlated to entrepreneurial attitude; the entrepreneurial alertness of college students is significantly positively correlated to entrepreneurial attitudes. College students' entrepreneurial self-efficacy plays a mediating role in the relationship between entrepreneurial traits and entrepreneurial attitude, and college students' entrepreneurial alertness plays a mediating role in the relationship between entrepreneurial traits and entrepreneurial attitude.

Entrepreneurial Psychological Quality and Quality Cultivation of College Students in the Higher Education and Moral Education Perspectives