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Development occurs through the process of setting and working toward goals, in which individuals are often working toward multiple goals that are likely to conflict with one another. Although motivation theories hold that goal conflict is a kind of potential stress that may damage individuals’ mental health and wellbeing, the empirical research results on the relationship between goal conflict and wellbeing are quite different. There may be unknown factors affecting the relationship between the two. Against this background, we conducted the exploration of the relationship between goal conflict and life satisfaction, mainly by analyzing the moderated mediating effect of mixed emotions and construal level. The results showed that the goal conflict did not directly affect life satisfaction ( β  = −0.01,  p  > 0.5) but indirectly influenced life satisfaction through mixed emotions ( β  = −0.17,  p  < 0.001). The construal level moderated the relationship between mixed emotions and life satisfaction ( β  = −0.08,  p  < 0.01), and the higher construal level will predict higher life satisfaction especially when mixed emotions were low ( M  −  SD ) or medium ( M ). Therefore, the hypothesis of moderated mediating effect is verified, and we can draw the following conclusions: (1) Goal conflict does not necessarily impair life satisfaction. (2) Goal conflict impairs life satisfaction conditional on the fact that it triggers mixed emotions. Since mixed emotions are often accompanied by feelings of ambivalence and discomfort, they reduce the individual’s evaluation of life satisfaction. (3) In the path of goal conflict reducing life satisfaction through mixed emotions, the higher construal level mitigates the adverse effects of mixed emotions to some extent.

Does Goal Conflict Necessarily Undermine Wellbeing? A Moderated Mediating Effect of Mixed Emotion and Construal Level