English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study explored how perceived control affects consumers' willingness to purchase self-improvement products (WSP) under self-deficit situations. For this purpose, three experiments were conducted to examine the following sources of control: the controllability of self-deficits (Experiment 1); the locus of control (Experiment 2); and situational perceived control (Experiment 3). According to the results, higher perceived control can reduce consumers' defensive reaction tendencies, thus increasing their willingness to purchase products that claim to improve their current deficits. Moreover, the aforementioned effect only occurs in within-domain improvement products, rather than without-domain improvement products.

frontiers in psychology

Feeling Deficient but Reluctant to Improve: How Perceived Control Affects Consumers' Willingness to Purchase Self-Improvement Products Under Self-Deficit Situations