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The current article proposes integrating a functional behavior approach to the study of culture. After describing culture from a contextual behavioral science framework, we outline a three-step process to perform a functional behavior analysis of culture: (1) identifying potential contingencies, (2) determining functional relationships, and (3) gathering supporting evidence. As an example, we present each of the three steps through a re-analysis of data related to cultural differences in social anxiety between Japanese and European Americans as well as describe a hypothetical experiment. The results demonstrate how implementing an alternative framework that focuses on the relationship between behavioral function and environmental adaptability leads to different conclusions compared to implementing frameworks that emphasize the form or degree of a behavior or belief in one group compared to another. For this particular example, in contrast to viewing social anxiety in Japanese as something stemming from innate beliefs about themselves and others (e.g., self-construal), the current study suggests that displaying social anxiety in some situations within a Japanese context is more functionally adaptive (e.g., more likely leads to desirable outcomes) than within a European American context.

frontiers in psychology

A Contextual Behavioral Account of Culture: Example Implementation of a Functional Behavioral Approach to the Study of Cultural Differences in Social Anxiety