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Creativity can be defined as coming up with novel and useful ideas or products (Guilford, 1950; Kim and Zhong, 2017). Although past research has shed light on the various factors that influence creativity, few studies have examined influences on creativity with respect to the individual, organization, and culture, or interactions among these influences. Even though there is a lack of research in this field, it is a highly important topic for international companies with employees from various cultural and ethnic backgrounds working together in order to maximize their potential for innovation and success in competitive markets (Pitta et al., 2008; Fischer et al., 2016). In this article, we will discuss recent work on individual, organizational, and cultural processes that foster and suppress creativity. Our discussion is by no means exhaustive, but focuses on conditions that can bring out the creative potential of employees. We will discuss how an individual’s creativity can be stimulated through forward flow, personal need for structure, and proactive personality characteristics. Organizational structures that foster an individual’s creativity include a strong support system, transfer of knowledge, and management styles. Finally, cultural structures that encourage an individual’s creativity comprise of multicultural interactions, individualistic and collectivist cultural values, and cultural looseness. To conclude, we integrate the findings and end with suggestions for future research in this field.

The Inseparable Three: How Organization and Culture Can Foster Individual Creativity