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This study examined the extent to which the impact of green transformational leadership on employee green behavior through follower perceptions of value congruence. Path analyzing on data from 193 subordinate-leader dyads showed that followers’ value congruence with their leader mediated the effects of green transformational leadership on employee green behavior. Results also supported that green identity moderated the indirect effect of green transformational leadership on employee green behavior through value congruence, such that the indirect effect was more positive when green identity was high than when it was low. These findings provided valuable contribution to green transformational leadership, value congruence, and employee green behavior by exploring the relationship between them. Practical implications and directions for future research are also discussed.

Value Congruence: A Study of Green Transformational Leadership and Employee Green Behavior