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This study examines the extent to which entrepreneurial alertness mediates the effects of students’ proactive personalities and creativity on entrepreneurial intention. Drawing on a field survey of 735 Chinese undergraduates at 26 universities, this study provides evidence for the argument that entrepreneurial alertness has a fully mediation effect on the relationship between creativity, a proactive personality, and entrepreneurial intention. The findings shed light on the mechanisms that underpin entrepreneurial alertness and contribute to the literature on key elements of the entrepreneurial process.

Creativity, Proactive Personality, and Entrepreneurial Intention: The Role of Entrepreneurial Alertness