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Approach to desirable events or stimuli of reward and avoidance of undesirable events or stimuli of non-reward or punishment are powerful forces to drive behavior. The importance of approach and avoidance motivation has been outlined in many psychological theories and traditions, including psychodynamics, behaviorism and cognitivism (Elliot and Covington, 2001). Of all theoretical accounts, the Reinforcement Sensitivity Theory (RST) by Jeffrey Gray is probably the most elaborate perspective on approach and avoidance (Gray, 1971; Gray and McNaughton, 2000). Key contributions by Gray within this framework are the identification of neural circuits underlying approach and avoidance behavior, the description of these circuits as neuropsychological systems with circumscribed functions in terms of a conceptual nervous system, and the development of a theory of personality based on individual differences in the reactivity of these systems.

In favor of behavior: on the importance of experimental paradigms in testing predictions from Gray's revised reinforcement sensitivity theory