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There is a growing literature on the differential impact of "soft" vs. "hard" information on organizational structure and behavior. This study is an attempt to empirically quantify the value of soft information, using a data-base on the market for screenplays. Script quality is difficult to estimate without subjective evaluation. Therefore soft information should be an integral part of the pricing of these intellectual assets. In

Soft Information, Hard Sell: The Role of Soft Information in the Pricing of Intellectual Property