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Along with the country largely attracting foreign businesses for the investment, foreign-owned enterprises have gradually stationed in. In consideration of the Media transfer, the establishment of business management systems, and the needs for market expansion for offshore sourcing, numerous expatriates are required for executing company tasks in subsidiary companies from the initial establishment & planning, factory construction, marketing, Media, and general affairs. Various differences in life and social culture would appear cross-culture adjustment problems for expatriates, and lots of factors would affect the work pressure. When expatriates gradually increase, the expense for expatriation is high for enterprises and individuals that the success in expatriation focuses on support for expatriates’ career. In addition to subsidies, there should be the reference principles for selection, training, oversea life, oversea work, and repatriation. Besides, assistance in emergency could release expatriates’ anxiety to enhance the work efficiency. This study therefore intends to discuss the effect of expatriates’ cross-culture adjustment on working pressure and job involvement. The questionnaire survey is used for collecting data, and conclusions and specific suggestions are proposed for the reference of corporate expatriation as well as individual psychological adjustment of expatriates.

Research of Media industry's Expatriates’ Cross-Culture Adjustment on the Job Involvement and Work Stress: The Impact of Relatedness