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espanolLa practica de un deporte o la celebracion de un evento deportivo generan un conjunto de flujos economicos que es preciso medir. Sin embargo, la evaluacion del impacto economico es una tarea dificil, no solo por la dificultad de la obtencion de los datos, sino tambien por las diferentes metodologias que pueden ser utilizadas para elaborar magnitudes economicas del deporte. Una de las metodologias es el analisis coste-beneficio (ACB) que permite evaluar proyectos o eventos desde una optica publica, y que implica evaluar todos los costes y todos los beneficios, tanto privados como sociales. El objetivo de este estudio es presentar la transferencia de beneficios para la valoracion de los impactos de bienes pubicos asociados a eventos o infraestructuras deportivas, y que es necesaria para poder realizar el ACB. La transferencia de beneficios, que consiste en la aplicacion de los resultados de estudios de valoracion monetaria a nuevos contextos de politica, puede resultar una alternativa muy atractiva respecto a hacer una nueva investigacion que implica tiempo y dinero, permitiendo asi acelerar la toma de decisiones. EnglishThe practice of a sport or the celebration of a sporting event generates a set of economic flows that must be measured. However, the evaluation of the economic impact is a difficult task, not only because of the difficulty in obtaining the data, but also because of the different methodologies that can be used to estimate the economic magnitudes of the sport. One of the methodologies is the cost-benefit analysis (CBA) that allows evaluating projects or events from a public perspective. The CBA involves evaluating all costs and all benefits, both private and social. The objective of this paper is to present the benefit transfer method, in the estimation of the impacts of public goods associated with sports events or infrastructures, and that is necessary to carry out the ACB. The benefit transfer, a technique in which the results of studies on monetary valuations are applied to new policy contexts, can result as an attractive alternative respect to conducting a new research that implies time and money, thus allowing faster decision making.

El método de la transferencia de beneficios para la valoración económica de bienes de no mercado generados por los eventos deportivos