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ABSTRAKKepuasan peternak plasma merupakan faktor penting dalam sistim kerjasama kemitraan ayam broiler antara pihak inti dan plasmanya. Kepuasan peternak plasma terhadap kinerja dari pihak inti merupakan suatu indikator bahwa kerjasama kemitraan telah berjalan ideal sesuai dengan prinsip-prinsip kemitraan. Penelitian ini dilakukan terhadap peternak plasma yang bergabung dengan kemitraan ayam broiler PT. Mitratama Karya Abadi (MKA). Tujuan penelitian ini adalah untuk mengetahui tingkat kepuasan peternak plasma terhadap pelaksanaan kerjasama kemitraan ayam broiler pada PT MKA. Responden terdiri dari karyawan PT. MKA dan 30 orang peternak plasmanya, penentuan responden secara purposive sampling. Analisis data yang digunakan yaitu analisis deskriptif dan analisis kepentingan-kinerja (Importance Performance Analysis). Hasil penelitian menunjukkan bahwa secara keseluruhan peternak plasma PT. MKA puas dengan kinerja dan pelayanan dari pihak inti, hal ini ditandai dengan perolehan nilai CSI sebesar 66,75%. Berdasarkan 15 atribut kemitraan yang dianalisa, terdapat 6 atribut kemitraan yang memiliki tingkat kepentingan yang tinggi dan kinerja dari atribut kemitraan tersebut dinilai masih rendah oleh peternak plasma.Kata kunci: kemitraan, kepuasan peternak plasma, importance performance analysis ABSTRACTThe plasma farmer satisfaction is an important factor in the broiler partnership system because it is an indicator that partnership has been running ideally in accordance with the principles of partnership. This study was conducted on the plasma farmer who joined the broiler chicken partnership of PT. Mitratama Karya Abadi. The purpose of this study was to determine the level of plasma farmer satisfaction on the implementation of broiler chicken partnership at PT. Mitratama Karya Abadi. The respondents consisted of employees of PT. Mitratama Karya Abadi and 30 plasma farmers who were determined by purposive sampling. Data analysis used were descriptive analysis and performance-interest analysis (Importance-Performance Analysis). Overall, the plasma farmer was satisfied with the performance and service from PT. Mitratama Karya Abadi, which was indicated by the CSI value of 66.75%. Based on the 15 attributes of the partnership analyzed, there were 6 partnership attributes which had a high level of importance and their performance was still considered as low by plasma farmers.Keywords: business partnership, plasma farmer satisfaction, importance performance analysis

Analisis Tingkat Kepuasan Peternak Plasma Terhadap Pelaksanaan Kemitraan Ayam Broiler PT. Mitratama Karya Abadi (MKA)