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The Research paper is going to analyse the agriculture marketing concepts which are considered important for marketing of agriculture produce in India. Marketing of agro produce has change over a period of time. It is no longer a farm output which is only consumed in the specific geographies or district or a state but it has cross the boundaries of the state and ventured in to the other parts of the country. The product can also be sold directly in the local markets or through different distribution channels across the state. The three functions which have to be undertaken before it reaches the consumer are Cleaning, Grading, Packaging and made ready for transportation to various agents at APMC markets with the help of co-operative societies. Chillies are not stored in the raw form when it is plucked from the fields. So marketing becomes essential as the product shelf life is short before it goes for consumption. Hence, distribution plays a vital role in the marketing of chillies.

A Study of Agriculture Marketing with Special Reference to Green Chillies in Palghar District