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This research delves into the television programs of political info- tainment (politainment) broadcast in 2018 in Spain and analyzes in a particular  way the behavior of the infoshow ‘El Intermedio’, as well as the engagement of its social audience on the social network Twitter. For this, a content analysis  methodology has been used on the tweets published by the program, the com- ments received and the reactions made by its social audience. The results of the  investigation indicate that, as a whole, politainment programs, or those that include spectacular politics, and that are broadcast in the night time slot, have a  greater number of followers on their Twitter profiles than those that are broad- cast in the morning, they also concentrate a higher accumulated monthly linear  audience. Regarding the analysis of the tweets and comments of ‘El Intermedio’,  the colloquial language and the critical and humorous intentionality are pre- dominant while the engagement obtained is scarce as it does not include only  viralizing elements that reinforce its messages.

Estudio de la audiencia social en Twitter de los formatos de politainment en España. El caso de ‘El Intermedio’