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This article analyses 28 articles of a manifesto that launched a new phase for the Brazilian newspaper Gazeta do Povo, and officially presented its political opinion on various social, moral, religious and political issues. Mannheim's concept and its applications in the current Brazilian reality, as well as a brief discussion about the transformations of journalism in the digital age, this article uses a methodology divided in two parts —content analysis combined with lexical analysis— to understand what are the characteristics of contemporary conservative thinking present in the material in question. The presence of a critical discourse to the positions of progressive movements such as feminist and LGBTI+, the recurrence of arguments against the right to abortion and the defense of maintaining the concept of the traditional family are some of the results found in the analysis, which also identified the presence of a concern with aspects related to entrepreneurship. In the analyzed content, the idea of «family» appears as a central element and religion, recurrent aspect within the considered content, is associated with the State much more than the rights and autonomy of women.

CONSERVADORISMO COMO DIRETRIZ: O QUE O CONTEÚDO E O LÉXICO DO ENCARTE «NOSSAS CONVICÇÕES» DIZEM SOBRE O JORNAL ‘GAZETA DO POVO’