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The neocon movement that promoted the protest against Education for Citizenship was reactivated with the announcement of Pedro Sanchez’s Executive to introduce a new subject of civic and ethical values in the Spanish school curriculum. This research analyzes the messages disseminated by the main conservative organizations to determine the prominence that this topic had in their communicative production and whether they respond to a collective action frame. Moreover, this discourse is contrasted with the one raised by the same entities during 2004–2008, and its reproduction in the ideologically related press is also studied. The study analyses the messages published by these groups on Twitter (n = 131) and their websites (n = 11) as well as the pieces published by  ABC  and  La Razon  (n = 17) in July 2018. The results indicate that neocon organizations articulated a mobilizing discourse that integrated the reaction against Education for Citizenship as a cultural resonance which achieved a place in the analyzed newspapers, thanks to consonance as news value.

index.comunicación/index comunicación

Resonancia cultural y consonancia informativa como elementos favorecedores de la simbiosis discursiva entre activismo y periodismo en protestas educativas