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The imitations, dubbing and musical sketches used by El Informal at the end of the nineties on Spanish television were some of the keys to the success of this format. Two decades ago this journalistic humor format pioneered the use of audiovisual techniques that can still be seen in current programs across the grid. This format also initiated the use of television resources such as the use and progression of the figure of reporters, their programming with pleasant audience figures in the access prime time strip or the creation of their own slang. To get to know its history, a descriptive analysis of five criteria has been carried out in order to measure the television success. Two complementary methodologies –the content analysis and the in- depth interview– have also been used. A methodological triangulation with the present historical analysis of a format that has resulted in new trends in production, content and consumption has been obtained, within the typology of programs that combine humor and current affairs. As can be seen in the results, it is estimated that El Informal can be understood as a pioneer of current television, and it represents an audiovisual exponent in the recent history of television.

‘El Informal’, el doblaje y su programación en ‘access prime time’ como ejes del éxito televisivo de un formato periodístico de humor