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At 30 years of the onset of the first case of Human Immunodeficiency Syndrome in Mexico, the disease has changed during these decades, including its current status as a chronic illness and the spread of it in non-risk groups such as women. From the theory of social representations this disease has been a privileged object of study, but the experience of living with the disease and the condition of gender in the construction of such representations have been addressed to a lesser extent. The aim of this research was to determine the social representation women living with HIV has developed on their health conditions, placing change and permanence, from a diagnosis. There were carried out 12 in-depth interviews with participants from two primary care centers, and it was conduced a categorical content analysis using N Vivo software. The results were classified in 12categories which were grouped into three meta categories 2 types of representational content in the sample: hegemonic (death, illicit sexuality) and emancipated (chronicity).The findings revealed the prevalence of traditional norms and values about gender and sexuality rooted in social thinking despite the scientific advances in the field of health. Furthermore, it was found a negotiation of meaning based on experience. Further research is recommended to carry out comparisons between groups of women with HIV in order to be able to establish more precise differences in social position and representational content, in order to develop effective and relevant in both primary prevention and positive strategies

Cambios y permanencias en la representación social del VIH en un grupo de mujeres portadoras