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The article discusses the marketing aspects of developing a competitive strategy for a travel company based on an analysis of the main competitors of the market of Vladimir and proposes programs to increase the competitiveness of the company. Ключевые слова: маркетинг, конкурентоспособность, конкурентные преимущества, туризм, туроператор, турпродукт.

Features of Forming a Competitive Strategy of a Tourist Firm on the Example of the Golden Russia Company