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The article discusses the theoretical and practical aspects of developing a strategy for developing small businesses in social networks. Based on the analysis, measures aimed at developing a strategy for promoting a small business in social networks were developed and proposed. Ключевые слова: социальные медиа, продвижение в социальных сетях, стратегия, таргетированная реклама

Development of a Strategy for Promoting a Small Business in Social Networks on the Example of Beauty Clinic LLC