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The article deals with the theoretical and practical aspects of developing an enterprise development strategy. Based on the analysis of the external and internal marketing environment developed and proposed measures aimed at strengthening of the organization’s market position. Ключевые слова: анализ маркетинговой среды, конкурентное положение, анализ финансовых результатов, разработка стратегии, проект.

Elaboration of an Enterprise Development Strategy Using the Example of Family Medicine Clinic LLC