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The article discusses the complexity of the recreational and resource potential of the regions, taking into account the tourist attractiveness of the regions. Shows the tourist attractiveness of regional sites and mechanisms for their assessment. In the course of the correlation and regression analysis, the number of services of the recreational services, the number of sanatoriums and rest homes were determined. Forecast indicators show that by 2021 the number of objects should increase by 1.65 times. The calculated data proved the effectiveness of the tourism development program in the region. This study can be used in the further implementation of programs of recreational and tourism management.

Perfection of the integral evaluation of the mechanism of recreational and tourist objects