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Due to the deficient pragmatic competence, pragmatic failures or even miscommunication will be produced in actual communication. Regarding those problems, S.U.R.E approach is offered to overcome in promoting learners’ pragmatic competence. This study aimed to investigate the impact of implementing S.U.R.E approach in improving students’ pragmatic competence. This study is a quantitative research embracing one group pretest-posttest design. One class participated and 33 students were taken as the sample of the study using random sampling technique. Three English native speakers evaluated the test takers’ pragmatic competence. They were called on to read the speech acts, along with the transcripts, and to indicate the rating based on the rating descriptions provided. The mean score among the three raters was assigned as the closing score. To collect the data, the students were given a pretest and a posttest. The data were then analyzed employing paired sample t-test through SPSS V.24. The result of the study showed that significance value was 0.00 of which it is lower than level of significance 0.05. Hence, the null hypothesis is rejected. This implies that the use of S.U.R.E approach has a significant effect on improving students’ pragmatic competence.

THE IMPLEMENTATION OF S.U.R.E. APPROACH AS A MEANS OF ENHANCING STUDENT PRAGMATIC COMPETENCE