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The article assesses the changes in the tourist attractiveness of a mountain village in the border area of the Beskydy Mountains in relation to the development of tourism. The objective is to identify the impacts of tourism in the region of interest based on analyses of tourist infrastructure, innovations of the holiday resort portfolios, and development of new services in the municipality of Bílá, where a series of development projectsfocusing on tourism has been implemented in the past few years. The methods of questionnaire surveys and interviews with municipality representatives and other key local stakeholders were used to assess the social and economic contributions of tourism and other effects of the increased number of resort visitors for the municipality. The substantial investments into tourism infrastructure innovations have brought a lot of positive effects to the municipality. Some of the key effects include significant increase in job opportunities, positive demographic changes etc. The character of the municipality, which used to be peripheral with migration loss of population, has changed in the last decade as a result of the triple increase in the number of visitors and tourism intensity. The number of jobs in Bílá has increased, particularly in various fields of services related to tourism, which led to increase in commuting to Bílá. Tourism has increased revenues to the municipal budget by eighty times in the last two decades, coming from the fees for recreational stays and accommodation fees, as well as from the lease of real estate. The municipality has substantially changed its image in relation to the dynamic development of tourism and investments into sports and leisure infrastructure, as well as to the development of various events and other activities. Also, Bílá is becoming attractive in relation to business opportunities and is one of the unique mountain villages with a significant potential for development within the peripheral border regions of the Czech Republic.

Růst turistické atraktivity obcí v Beskydech: Případová studie horské obce Bílá, Česko