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Information and communication technology (ICT) impacts the guidance counseling services (GCS) in many higher education institutions (HEIs). However, many HEIs are experiencing the digital gap most especially in bridging ICT and GCS. This paper aims to measure the attitudes towards the development of an online guidance counseling system in a private university in the Philippines. All respondents are tertiary students during the 1st semester of the academic year 2014-2015 in a total of 348. An adapted survey questionnaire was used. The study shows that despite the students underutilizing the GCS, these students show positive attitudes towards the proposed system. The result implies that these students are capable of adapting to an online environment as an alternative to a face-to-face counseling setup. Based on the results, developing an online guidance counseling system is a promising initiative for this university.

STUDENTS’ ATTITUDES TOWARDS THE DEVELOPMENT OF AN ONLINE GUIDANCE COUNSELING SYSTEM