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In the present investigation, the incidence that the coaching tool has in the commercial companies of the city of Machala will be determined. A theoretical framework is presented according to the research for a better understanding of the topic, besides the methodology used for this work is of quantitative approach. The size of the sample was calculated based on the formula of the infinite population. The results obtained through the use of statistical software SPSS and Excel helped to evidence the influence of the coaching tool for each of the commercial companies. Thanks to the analysis of the results of the data tabulation, it was possible to determine the incidence of the coaching tool in the commercial companies.

Coaching como herramienta fundamental dentro de las empresas comerciales