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Competition from globalized markets generates among organizations the need for searching tools and strategies to achieve customer acquisition and loyalty. This is especially true in competitive industries such as real-estate companies, where to remain at the forefront, they must implement alternatives and actions to satisfy and improve customer service quality. This study aims to analyze the relationship between customer service quality and real-estate sales through a systematic and detailed review of the existing literature within the last 5 years. For this purpose, it was implemented a qualitative-exploratory study approach using a descriptive scope and based on the PRISMA method. PRISMA allows, through precise steps, the planning, preparation, and publication of the available literature. As the main results of the systematization, 1.099 studies were initially identified, selecting 11 academic papers that met the inclusion/exclusion and quality parameters established in PRISMA. This study concludes that the literature that relates these two concepts is scarce and has not been studied in depth, hence future research is necessary.

Relación entre calidad del servicio al cliente y ventas de empresas inmobiliarias: Revisión sistemática literaria