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RESUMO: Esta nota tecnica buscou apresentar a discussao os procedimentos metodologicos e resultados parciais de pesquisa em andamento no litoral do estado de Sao Paulo. O objetivo do projeto de pesquisa proposto e determinar os fatores que influenciam sobre as relacoes de hospitalidade e hostilidade entre os stakeholders atuantes no setor de viagens e turismo, identificando em que medida estes impactam sobre a competitividade dos destinos turisticos nacionais. Para buscar este objetivo o estudo adotou o modelo conceitual proposto por Wang e Xiang (2007). Os procedimentos metodologicos parcialmente executados/planejados sao: pesquisa bibliografica, pesquisa documental, aplicacao de entrevista pessoal semiestruturada junto a tres especialistas atuantes no mercado de turismo no estado de Sao Paulo selecionados por conveniencia, e de questionario ( survey ) junto aos membros do Conselho Municipal de Turismo dos quinze municipios classificados como “Estâncias Turisticas” localizados no litoral paulista. Palavras-chave: Hospitalidade; Hostilidade; Stakeholders; Competitividade; Turismo. ABSTRACT: This technical note sought discussing the methods and partial results of a research in progress at Sao Paulo’s costal region. The main goal of the proposed research project was to determine the factors that influences the hospitality and hostility relations between the stakeholders in the travel and tourism sector, identifying the extent to which these factors impacts on the competitiveness of the national tourism destinations. To achieve this objective, it was adopted the conceptual model proposed by Wang and Xiang (2007). The methodological procedures partially executed/planned were: bibliographical research, documentary research, application of semi-structured personal interview with three specialists in the tourism market in Sao Paulo (selected by convenience) and a questionnaire (survey) with members of the Municipal Tourism Council of the fifteen municipalities classified as “Tourism Resorts” located on Sao Paulos’ coast. Keywords: Hospitality; Hostility; Stakeholders; Competitiveness; Tourism.

geonordeste

HOSPITALIDADE E HOSTILIDADE ENTRE STAKEHOLDERS DO PODER PÚBLICO: PERSPECTIVAS DE APLICAÇÃO NA GESTÃO DE TURISMO (HOSPITALITY AND HOSTILITY BETWEEN PUBLIC POWER STAKEHOLDERS: PROSPECTS OF APPLICATION IN TOURISM MANAGEMENT)