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The starting point for this work on the nature of the demand for the product of tourist gastronomy is the motivation that tourists have for destinations and experience their gastronomy. Based on this argument, the investigation is carried out in the City of Banos de Agua Santa, canton of the Province of Tungurahua, considered one of the most visited tourist destinations in Ecuador. The research is carried out considering a sample of tourists to whom a survey is applied to determine the motivations of their trip. In the same way, we proceed with the legally registered restaurants to which a similar instrument is applied in order to know the gastronomic offer. The results obtained indicate the relevant aspects of the situation of gastronomy in the city of Banos de Agua Santa, establishing that it is an important element in the environment and development of tourist activities to support the operation, it presents a variety of national and international meals seeking to meet the requirements of visitors. When comparing the results obtained and performing a contrast analysis between the type of tourists and the type of gastronomy, it is established that, although gastronomy is an important element that supports the tourist activity of the city, it is not a determining factor as for tourists to choose the destination for this reason. However, it is concluded that the gastronomy managed in an adequate way, maintaining the quality levels of the offer of dishes and the quality of service is an important promotional element that, due to its characteristics of sensory experience, is able to enhance the destination.

Incidencia de la gastronomía para elegir un destino. Caso de estudio: Baños de Agua Santa. Tungurahua-Ecuador