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For humans language is a very important communication tool, with that language, people can convey various inner news, thoughts, and hopes to fellow humans. With that language also people can receive and convey all knowledge, hopes, and messages. Because of the position of such language, language is encountered in all areas of human life, including in the field of advertising. Communication activities not only involve a participant, but also involve other participants. In order for participants to understand the intentions of each other's speech, the research must have good cooperation. As one of the areas of human life, advertising and advertising have a very important role if viewed in terms of economics, sociology, psychology, and communication. (Suharyanto, 2018). One of our goals in studying the science of communication lies in the dimension of ethical communication. Ethics can be defined as a set of moral principles or values. Ethical standards can differ from one discipline to another. In the discipline of communication, a set of communication ethics has been adopted into various communication contexts and communication fields, some of which we have understood together are business communication ethics, interpersonal communication ethics, and public relations ethics. Like other communication contexts, mass communication cannot be separated from ethical problems because in mass communication various kinds of resources are used to transmit information to the public. In addition, the rapid changes and competition occurring in the world of mass communication make media people easily lose sight of the ethical implications of what they do. As we have understood together, mass media has an influence on cultural perceptions and audience attitudes.

Mass Communication Cannot Be Separated From Ethical Problems