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The Croatian Medical Journal (CMJ) pays a lot of attention to its visual identity. This visual identity includes not only fonts, colors, page organization, logo, but all the published items. The cover page, as the most noticeable part of the CMJ’s visual identity, is considered to be a record of the journal’s activities, history, and progress. Every issue of the CMJ has a specially designed cover page that corresponds to the main topic of the issue. In this vein, the title page of the current issue is related to the 9th International Society for Applied Biological Sciences (ISABS) Conference to be held in June 2015 at the Croatian island of Brač.

How to express visually the genetic identity of a scientific journal? – an example of the Croatian Medical Journal cover page