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Рукопис отримано: 09.09.2019р. Прийнято: 04.10.2019р. Затверджено до друку: 01.12.2019р. Production management is the main meaning of enterprise in production and management. Good production management can improve the effi ciency of companies working, eff ectively manage the information of production process, and improve the overall competitiveness of enterprises. The production competition is the one of main task of the enterprise and the reason for it to survive in the fi erce market economy competition. An enterprise that stands out from the market is recognized by the public and accepted by consumers, relying not only on the brand shaping of the enterprise, but also on the competitiveness of the enterprise's product production. To provide high-quality products and suffi cient inventory for consumers and society has become an important factor for enterprises to base themselves on the market. The main aim of this article is to attract the attention of enterprise managers in the market and determine factors of eff ective management of the enterprise. Also in our research, we discuss competitiveness of production as a determining factor of eff ective management of the enterprise in market conditions. There are many factors that aff ect enterprises to gain competitive advantage. They are summarized as follows: production management cost, quality, fl exibility, time, service and environmental protection. We discuss the characteristics of enterprise from the two aspects of the production and operation of the output factors management and the environmental element management: how to improve the production and operation management so as to improve the competitiveness of the enterprise. The thought method of the advanced production and operation management, the enterprises constantly inspect and improve the defects existing in the production and operation system in order to provide the market with a low price in time. High quality and diverse products or services, occupying a larger market share. The managers of the enterprise attach importance to the production competition, which is the fi rst step in the operation of the enterprise, which will help the enterprise to stand in the invincible position. The prospects for further research in this area are related to increase the competitiveness and effi ciency of enterprise management by introducing a set of measures to improve product quality.

COMPETITIVENESS OF PRODUCTION AS A DETERMINING FACTOR OF EFFECTIVE MANAGEMENT OF THE ENTERPRISE IN MARKET CONDITIONS