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The article presents a conceptual model explaining the genesis of person judgments about the others as mediated by motivation regulation. The model is drawn from knowledge theory which has been designed by Losskiy and Frank at the first half of the twentieth century and pertains to phenomenological branch of Non Marxism epistemology. They consider a person body as an external object implicitly existing along with the other objects in person’s cognition without awareness. Self –regulation of Big Two motives makes sensory and insensible mental person’s motives on the one hand and external to him on the other hand to be organized into representation’s structure. The self appears to be the structure of motives’ representation “I-not I” to the person. Self-structure is expected to define perspective-taking of another person and judgment regarding him. The present research checks whether participant’s judgments regarding himself and of the others are related to his motivation strategy. The strategy of innate Big Two motivation was revealed by Szondy test, the test of incomplete utterances was used for discovering of the judgments about itself and of the others. Correspondence analysis (Greenacre) confirms that unconscious taking perspective by the participant regarding himself and of the others is depended upon his motivation strategy. Taking the perspective "not I, the others" is conditioned by impersonal strategy; the perspective "I and the others" is related by self-determined strategy. The focus "I, not the others" relates to self-centered strategy while communicative one takes “not I, not the others" perspective. In addition the significant positive correlation was discovered between participant’s motivation strategy and judgment’s preference in the aggregate of all utterances about others, and also it was proved natural the absence of this in the aggregate of all utterances about itself. Participant’s motivation strategy by default provides two perspectives of utterance about others. However both impersonal and self-determined strategy significant correlates with only one judgment about the others respectively with “the estimate” and with adequate “about the others” while communicative and self-centered strategy correlates with expected two judgments. Impact of agential motives or another’s action/utterances on choice of judgment about the others is conditioned by person’s motivation strategy.Key words: motivated cognition, Big Two motives, self-structure, perspective-taking, self-other judgment, Jung, Franc, Losskiy, Uznadze.

THE JUDGMENTS CONTENT ABOUT THE OTHERS IS CONDITIONED BY THE SELF-STRUCTURE OF THE PERSON