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The study examines a career notion from the point of view of a personality development in professional activity. Particular attention is paid to career orientations as stable personality formations defining  on one hand methods of control, stabilization and integration of an individual's career, and on the other hand, the way to professional self-development and personal growth. Correlations are analyzed between career orientations and motivation, and creativity of employees of an architectural design company (N = 21), realizing creative and regulated activity. Necessity to apply tests in order to identify career orientations, a person’s motivation to achieve success, avoid failure, the personal, verbal and non-verbal creativity of the personality is reasoned in the empirical study. Obtained data state importance of creativity for the realization of a personal career depending on a type of professional activity. The results obtained during the research became a basis for the elaboration and implementation of programs for the development of a career and creative potential of the employees.Key words: avoid failure, career orientations, creative activity, creative personality, creativity, verbal and non-verbal creativity.

SPECIFICITY OF EMPLOYEES’ CAREER ORIENTATIONS AND CREATIVITY IN A MODERN COMPANY