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The social contradiction between creative (generating) essence of the historical man and cognitive (adaptive) essence of the sociocultural man forms the basis of the research. The scientific-psychological aspect of this problem represents the contradiction between the ability to act on the basis of the appropriated norms, samples and rules of the man as a product of traditional education and the modern society necessity of the man capable to make norm, samples and rules self-independently. As means of the problem solution the new type of educational technologies based not on the mecha-nism of assignment but the mechanism of generation is offered.The importance of research consists in the fact that the modern sociohistorical situation differs radically from the previous ones. The difference means, that social development is sharply accelerated now. The new educational systems are of great necessity at present such as systems turned not to the past (that is based on the assignment and reproduction of previous social experience) but to the future (that is based on generation of new social experience). Such reorientation is possible only as a result of education reorganisation from consuming past social experience to generating new social experi-ence.Creative method (method of creative experiment). In its basis there is a structure of creative dialogue, as the result of which the students in a problem situation generate new meanings (knowledge), which reveal new possibilities and present psychological means of new abilities designing.Solution of a traditional education selectivity problem. The technology of new possibilities designing represents the method of all the students without any exception self-development process organization.The result of self-development is designing meanings (new possibilities) as means of new abilities gen-eration.Other results of experimental education are: ability to self-development; positive dynamics  of educa-tional motivation and self-determination of students; system knowledge designed by students, their  "theoretical" (general)  character; essential reduction of time of education as a result of qualitative change of its results.Key words: creative education, cognitive education, development, self-development.

EDUCATIONAL TECHNOLOGY AS THE PSYCHOLOGICAL PROBLEM