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The spread of hoaxes on social media needs to be addressed by government public relations (GPR). Therefore, it is necessary for GPR to develop their digital literacy skills, among others through trainings using a specific module based on the framework of Linn et.al. on new media literacy. The aim of this study is to investigate the impact of such treatment on the improvement of local GPR social media literacy. Quantitative approach with quasi-experimental method was conducted in this research. Purposive non random sampling was used as the sampling method. After pre-test and post test measurements through T-test, it was concluded that the GPR social media literacy has slightly improved. Hence, it is important to upgrade the quality of the module and the delivery technique of the training material

jurnal iptek-kom (jurnal ilmu pengetahuan dan teknologi komunikasi)/jurnal iptek-kom

Studi Eksperimen Peningkatan Literasi Media Sosial Humas Pemerintah Daerah (Experimental Study to Improve Social Media Literacy For Local Government Public Relations)